Ms. Pratibha Arora

Assistant Professor

Ms. Pratibha Arora is a dynamic academician and researcher, currently pursuing her Ph.D. under the esteemed guidance of Dr. Utkal Khandelwal and Prof. Vikas Tripathi. A UGC-NET qualified scholar, she brings a rich blend of academic insight and corporate expertise, supported by over three years in academia and nine years of experience in the corporate sector. Her corporate journey includes significant roles with reputed organizations such as WNS Global Services, ELI Research, and Aakash Educational Services Ltd., where she developed a strong foundation in business operations and client engagement. Her academic interests lie in the domains of Advertising, Consumer Behaviour, and Marketing, where she has demonstrated deep expertise and a passion for impactful teaching. Ms. Arora has taught a wide range of subjects including Marketing Management, Sales and Distribution Management, Advertising, Environmental Studies, Business Environment, and Corporate Governance and Ethics, showcasing her breadth and versatility as an educator. A committed scholar, she has presented papers at several national and international conferences and actively participates in Faculty Development Programs (FDPs) and workshops to continually upgrade her academic and professional skill set. With a strong commitment to research and student-centric learning, Ms. Pratibha Arora continues to contribute meaningfully to academia, combining theoretical rigor with practical insights drawn from her corporate experience.